Get Personal or Go Home: Personalized Engagement Is No Longer Optional
SLIDES: Get Personal or Go Home: Personalized Engagement Is No Longer Optional, Wednesday, June 7
Wednesday, June 7 | 3:00-4:00
People have been talking about personalization for years. It’s mostly been just talk, but things are changing fast. We’ve entered an era of machine learning algorithms which combine user profile information with pattern recognition and big data analytics to deliver the right content, at the right time, to the right audience. This Level 30,000 session dives into this phenomenon and what you can do to prepare.
Jason Lichon, Chief Solutions Officer, BlueBolt, Inc.
Jason is a founding partner of BlueBolt. Jason is responsible for assessing project scope during the sales progress, and also helps to facilitate projects during the discovery and UX design phase. Connect on LinkedIn
David Risner, CEO, BlueBolt, Inc.
David is one of the founding partners of BlueBolt. David takes the lead in setting strategic direction for the company, making hiring decisions, and managing finances. Connect on LinkedIn