Guest post from Gordon Withers, Strategist, Freeflow Digital
As we prepare for this year’s AMSFest, we at Freeflow Digital are excited to connect with our association peers to see AMS demonstrations, hear the challenges organizations are facing around member data, and get a sense of how folks are reacting to the recent changes in the AMS space.
Freeflow recently explored an area that may be of interest to AMS Fest attendees — SEO implications of making content members-only — published first on AssociationSuccess.org.
Other topics Freeflow Digital consider scrucially important for an association’s digital strategy in 2017 include:
- How is your website’s content strategy taking advantage of your membership data? Do you arrange and relate content on your site to match your member segments?
- What personalization strategies do you feel would add value to your members’ experience? Location-based? Interest-based? Behavior-based? Do you personalize via outbound communications like email, or across multiple channels?
- If your organization follows a hub-and-spoke model with your AMS, what data do you keep in the AMS, and what lives in the “spoke” systems? How is this working?
- Are you attempting to integrate Google Analytics with AMS data, using Tableau or other BI tools? What gaps in reporting are you struggling with?
If any of these sound like issues that you are grappling with (from either an organizational or provider perspective), find Freeflow Digital and many other Industry Partners and Consultants later this week at AMS Fest. See you there!